February 26, 2026. Lecturer Dr. Pimploi Tirastittam, the Director of the Office of Academic Resources and Information Technology, attended the PR Next Gen Course (Gen 1) opening ceremony, aimed at boosting corporate communication in the digital age. The ceremony was presided over by Associate Professor Dr. Chutikarn Sriviboon, President, accompanied with university administrators. Associate Professor Dr. Luedech Gerdwichai, President of the University Council, delivered a keynote on 'The Importance of Corporate Communication,' underscoring that strategic communication is pivotal in shaping organizational direction, building credibility, and fostering the mutual understanding necessary to steer the university toward sustainable excellence. The first PR Next Gen program aims to develop comprehensive corporate communication skills, communication strategy planning, digital media design and production, social analytics, and the application of artificial intelligence (AI) to support public relations duty. The program integrates academic lectures with practical workshops, enabling participants to apply their learning effectively in the workplace. Organized by the Human Resources Division, the workshop is scheduled for February 26–28, 2026. Follow-up sessions will be held in March at the College of Communication Arts, Suan Sunandha Rajabhat University, Nakhon Pathom Campus.