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The Office of Academic Resources and Information Technology organized the Human Library Project to expand knowledge of digital marketing.

admin tong
20 March 2026 10:48:37


March 17, 2026. The Office of Academic Resources and Information Technology by Lecturer Benya Whangmahaporn, Deputy Director of the Academic Resource Center, and staff, organized the Human Library Project “Data Driven Marketing 5.0: Clients are viewed as human beings in the era of Human Data, not simply paying customers” by Mr. Nattapol Muangtham, a national expert in digital marketing. This activity was organized to enhance skills in data analysis, in-depth marketing, and understanding digital consumer behavior. The program also aimed to strengthen strategic frameworks for maximizing data utility. A significant number of students participated in the session, which was held in Conference Room 1 on the 4th floor of the Academic Resource Center, Chalermphrakiat Building