
March 17, 2026. The
Office of Academic Resources and
Information Technology by Lecturer Benya
Whangmahaporn, Deputy Director of the
Academic Resource Center, and staff,
organized the Human Library Project
“Data Driven Marketing 5.0:
Clients are viewed as human beings in
the era of Human Data, not simply paying
customers” by Mr. Nattapol
Muangtham, a national expert in digital
marketing. This activity was organized
to enhance skills in data analysis,
in-depth marketing, and understanding
digital consumer behavior. The program
also aimed to strengthen strategic
frameworks for maximizing data utility.
A significant number of students
participated in the session, which was
held in Conference Room 1 on the 4th
floor of the Academic Resource Center,
Chalermphrakiat Building